III (pronounced "tray") is a robust, interactive, digital magazine app provide a fully immersive fashion experience dedicated solely to the Midwest. Instead of a traditional digital magazine- with their large file sizes, and plethora of ads, III offers a different approach. Delivering its content in a social app type of way, so that your mobile storage space isnt overwhelmed, and with timely upates, so you wont have to wait long for fresh material.